For the Spring/Summer campaign for Globus, the iconic Swiss department store, the agency developed a creative concept centered on the themes of imagination and springtime nature, giving life to "The Garden of Imagination." This garden serves as a metaphor for a universe brimming with possibilities, where every corner holds new and curiosities waiting to be discovered.
Each department of the department store was represented through images created with the support of CGI and Artificial Intelligence, for an innovative and immersive visual narrative.